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Colonel Sanders, KFC, and the Power of Never Giving Up

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Colonel Sanders, KFC, and the Power of Never Giving Up Mindset • Motivation • Legacy • Family • Never Give Up KFC’s Colonel Sanders: The Man, the Myth, the Mascot — and the Mindset That Refused to Quit Written by Amarjeet Singh @ AJ The fast-food world has many mascots. Most are created by advertising agencies. Some are jokes. Some disappear when trends change. But Colonel Sanders is different. He was not born as a mascot. He became one because he lived a life of rejection, struggle, late starts, and relentless belief. “Some people are remembered because they succeeded. Others are remembered because they refused to stop.” Before the White Suit, There Was Hard Life Born in 1890, Harland David Sanders did not grow up with privilege. He worked many jobs — farmhand, fireman, tyre salesman, blacksmith, insurance salesman. Nothing stuck. Nothing came easy. And success did not arrive early. Many would have called him unstable. Many woul...
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Henry Ford: When One Person Believes in You, You Become Unstoppable

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Henry Ford: When One Person Believes in You, You Become Unstoppable Transformation • Motivation • Mindset • Support Henry Ford: When One Person Believes in You, You Become Unstoppable Written by Amarjeet Singh @ AJ Before the factories. Before the fortune. Before the world spoke his name with respect— there was a man the world looked down on. And there was a woman who never did. “Sometimes, your breakthrough begins the day someone refuses to give up on you.” When the World Tells You You’re Not Enough Henry Ford was not the kind of man society admired early on. He struggled in school, questioned authority, and failed publicly—more than once. Businesses collapsed. Money disappeared. Confidence got tested. People whispered the same predictable lines: “He is stubborn.” “He is unrealistic.” “He will never make it.” But the most dangerous voice wasn’t outside. It was t...
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Stop the Line: How Toyota Built Lexus—and a Leadership Lesson the World Still Needs

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Stop the Line: How Toyota Built Lexus—and a Leadership Lesson the World Still Needs Leadership • Quality • Culture • Automotive Legacy Stop the Line: How Toyota Built Lexus—and a Leadership Lesson the World Still Needs Written by Amarjeet Singh @ AJ There are moments in history that don’t look dramatic from the outside. No fireworks. No applause. No viral headlines. Just a decision—quiet, heavy, and brave. In 1950 , Japan was still recovering from war. Not just the buildings. The spirit. Every factory carried a quiet pressure: “We must survive.” On the other side of the world, American cars dominated—big, powerful, confident machines. In comparison, Toyota was still fighting basic battles: defects, weak sales, low trust . And here is the part that should make every leader pause: when you are losing, the easiest addiction is not alcohol or money— it is denial . “When r...
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Quiet Leadership, Real Impact, and the Lives We Shape

Quiet Leadership, Real Impact, and the Lives We Shape Quiet Leadership, Real Impact, and the Lives We Shape By Amarjeet Singh @ AJ When the noise of work finally settles—after the meetings, the WhatsApp messages, the dashboards, the presentations—we begin to notice something important. The people who make the biggest difference are not always the loudest ones. In every organisation I’ve worked with over the last 30 years—banks, automotive companies, theme parks, sports bodies, F&B brands, crisis rooms, boardrooms—real strength often moves quietly. I came across an analogy that stayed with me: every workplace has “fish.” They move beneath the surface. They don’t chase attention. They don’t fight for airtime in meetings. But they think. They stabilise. They solve. Their presence brings depth, clarity, and continuity. Their work may not be loud. But it lasts. And Then There Are the Chickens And yes, ...
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Part II — Messaging Pillars vs Narratives (Strategic Comms)

Part II — Messaging Pillars vs Narratives (Strategic Comms) | Amarjeet Singh @ AJ Part II: From Gardening to Strategy Messaging Pillars, Narratives & Why Most Brands Get It Wrong By Amarjeet Singh @ AJ In strategic communications, I often hear people use messaging pillars and narratives interchangeably — spoken about as if they are the same thing. They are not. Confusing them is like confusing roots with fruits . Both are connected, but each plays a very different role in growth. The Primary Role: Structure vs Meaning Messaging pillars are the foundations. They are the core themes , value propositions , and non-negotiable truths of a brand, organisation, or initiative. Messaging pillars answer the rational questions: What do we stand for? What problems do we solve? What proof do we have? Why sho...
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Fail Again! New Year Resolutions — Who Cares?

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Fail Again! New Year Resolutions — Who Cares? Reality Check • Discipline • Focus • 2026 Fail Again! New Year Resolutions — Who Cares? By Amarjeet Singh @ AJ • A hard reset for anyone stuck in “next year I will.” 2026 is just around the corner. Before you post another “New Year, New Me,” pause and ask: what did you actually change in 2025? Be honest. What were your goals for 2025 ? Not what you wrote on paper. Not what you told your friends. Not what you posted for likes. What did you actually do? January came with energy. February came with excuses. March came with silence. And by April… you forgot. Every year, same story. New goals. New promises. New motivation posts. Yet somehow, we keep missing the boat. Why? Because the world is not ...
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Branding, Life & The Gardener’s Mindset

Branding, Life & The Gardener’s Mindset — Amarjeet Singh @ AJ Branding, Life & The Gardener’s Mindset Why Every Profession Follows the Same Law By Amarjeet Singh @ AJ I’ve learnt this over decades, across industries, failures, revivals, launches, crises, and quiet moments no one ever sees: branding is not marketing. Success is not luck. Growth is not instant. It is gardening. A gardener doesn’t panic when the seed doesn’t sprout tomorrow. A gardener understands seasons. And that lesson — once you truly understand it — applies to every profession and every life path . We Seed Every journey begins with a seed. At Modenas , when we revived the Dinamik 125 , the motorcycle itself wasn’t broken. Perception was. The market had already judged it — local, outdated, uninspiring. So we didn’t scream louder than competitors. We replanted bel...
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